I came home one evening and emptied my mailbox. To my suprise, between all the flyers (I still need a sticker on my mailbox. Note to self.) I found this little card. It had a picture of a beautifully designed plateau with lovely fresh plants. But what triggered me, was the “Kickstarter” logo.
Several months earlier, I was introduced to kickstarter: a platform for crowdfunding. At that time, my office was working on our own crowdfunding platform, so ofcourse this one intrigued me. The products, and especially the movies of their really inspired creators, really energized me. I remember a man from Kenia who made belts and bracelets with a story: you were able to see where, by whom an how they were created. And supported the local economy by funding. Very Artisan. I also remember “Homey”, the voice controlled house automation. Siri – eat your heart out
Online meets mailmarketing
So, I was very surprised to see this product, that is on kickstarter.com, on a postcard in my mailbox. No stamp, no address, I actually imagined the founders going door-to-door in Amsterdam, to raise awareness for their funding campaign. On Kickstarter. Isn’t that cool?
Not just the marketing inspired me, but also the product itself. As I am away for business often, I hardly have any plants. Most of them now live on my balcony – where I hoped them to be watered by nature itself, but ehm. Well. Just not a really great strategy, I must admit. To be honest – this is what my balcony currently looks like…
Yes. I need this product. It is very stylish. It serves a purpose. I will finally be able to grow plants and herbs for longer than my attention span. It is environmentally friendly (okay okay, not something I am very conscious about but hey) and I am able to invest in a fabulous dutch initiative.
Help funding them
Only eight days to go… they’ve raised 53k so far and need 27k more. I donated, and surely hope they will reach this goal so I get my own Pikaplant. It will look amazing in my glossy white kitchen. Fresh basil for all
See their website: www.pikaplant.com
Help them funding: